Gaffney, Bennett and Associates, Inc. • Legislative Lobbying • Administrative Lobbying • Municipal Advocacy Useful Links  |   Reach Out / E-mail Lawmakers  |   Contact  |   Submit Your Resume  |   Home What is "Grassroots"? Key Contacts are Key to Success. Goals     • Message     • Relationships     • Trust Reaching Target Audience     • How Lawmakers Receive Information     • Most Effective Communication Communication Tips     • E-mailing Lawmakers     • Telephoning Lawmakers     • Faxing/Writing Lawmakers What is "Grassroots"? Grassroots is short for “grassroots lobbying”, “grassroots campaign”, or “grassroots programs.” Essentially, grassroots lobbying is an organized effort by a company, institution or organization to recruit and deploy political power from constituencies both within and outside the organization. It is the act of identifying, contacting, educating, empowering and mobilizing constituent groups to effectively lobby legislative opinions and actions on issues of importance to the organization. From a lawmaker's perspective: Constituent Groups = Voters Back Home (VBH). And, VBH = VIP. You’ve heard the saying, “The squeaky wheel gets oiled.” In politics, the function of a grassroots campaign is to provide the “squeak”, and sometimes even the oil.            About Us | Services | Testimonials | Clients | Publications Useful Links | Reach Out/Email Lawmakers | Contact | Home © Copyright 2008, Gaffney, Bennett and Associates Inc. Disclaimer