What is "Grassroots"?
Key Contacts are Key to Success.
Goals
• Message
• Relationships
• Trust
Reaching Target Audience
• How
Lawmakers Receive Information
• Most Effective Communication
Communication Tips
• E-mailing
Lawmakers
• Telephoning
Lawmakers
• Faxing/Writing
Lawmakers
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Key Contacts are Key to Successful Grassroots Program involving Public Affairs
There are numerous elements that are key to a successful grassroots campaign,
but one is absolutely essential – having a team of key contacts, acting as public affairs consultants, who are
committed to the cause. Individuals who care about public affairs, their own futures, the future
of the organization’s membership, and the future of the organization’s clients.
It is imperative that the team be highly motivated, well trained, credible and have a
clear understanding of the legislative and political process.
Often times you will be the first and last point of contact between elected officials and your
organization, so it is critical that as a public affair consultant or liaison, you communicate your message clearly and
accurately, and respond expeditiously.
It is estimated that white collar professionals spend an average of 43 percent
of their time in meetings and on the telephone. You can only imagine what the elected
official’s schedule looks like!!
The point is, you don’t need to tell people everything you know to communicate effectively.
Persuade them with the facts and convey the facts in an accurate, polite, concise manner
that appeals to their self-interest.
And last but not least, always ASK FOR THEIR VOTE!
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